UX Design — cheechX

Marketing and Design

My passion for all things design led me to all thing marketing. In the past I have had a passion for research, analytics and data driven design. Marketing gives me the platform to empathize with users thru not only data but well cultivated listening skills to hear challenges and user problems and create valuable solutions. Creating user journeys, storyboards, wireframing, and prototypes and usability testting, I enjoy the start to finish process, working with a team to deliver success. Just like a mystery, each clue leads you to a discovery which allows the solution of who, what, where, when, why and how to materialize.

OPC Fitness App

The 50+ population is expanding and so are their reliance on technology. Baby boomers are now 65+ and the X-generation are the new over 50. they are generally comfortable with tech and are active and busy. They value convenience and we need to keep them engaged and consistent.

Older Persons Commission
Fitness App for Seniors 50+
Rochester, Michigan
January 2021
To solve discovered pain points thru user stories and journey maps
By creating user journeys, storyboards and wireframes from user research and interviews.

End to End Product Design
User Research - Stakeholder Interview - Wireframes - HiFi Prototype - User Journey Maps - Ideation - User Interviews - Competitor Audits - User Testing

Figma - Illustrator - Photoshop - XD

The 50+ population is expanding rapidly and so is their reliance on technology. Baby Boomers are now 65+ and Gen X are the new over 50. They are generally comfortable with tech and are physically active and busy. They value convenience.

How do we give them an easy way to find a fitness class that fits their individualized needs and register easily.

Competitor Research

All competitors are in the local Metro Detroit Area. They include brick and mortar offering onsite and virtual options. They are private and city owned, only OPC are exclusive to 50+. Not all competitors offer an app but those who do vary in design and range from ease of use to problematic. All offer an online newsletter or class schedule. Some were easier to navigate. The classes geared towards 50+ were generally chair, yoga or aqua. Limited class options were the norm.

User Interviews

It all begins with an need to help others. We identified more pain points with our users. The wanted bigger fonts and buttons. They requested we get rid of the photos and replace them with easy to understand icons. They wanted to navigate easy and not have to look for a back button. They unilaterraly wanted to invite friends to their classes. Some showed interest in the cafe menu option because they schedule classes thoughout the day and are at the center for long periods. All wanted to track hours and keep goals. They enjoyed getting medals for cardio/weight and swimming.

Our Journey Discovery
We realized our new members have different pain points than our existing members that need to be addressed.

There’s a User Story
Frame Ideation led to a host of great ideas and we got great insight from our Value Propositions which allowed our app to grow into areas we did not realize were important to our users.

We started with a simple user flow. Searching for a class that fits the participants needs and having the option of telling a friend.

Lo-Fi Prototype
Our users had a call to action and we listened. They wanted to share their schedule with friends. It seems they are not only interested in working out but socially connections are valued.

The user tells their story.

Lydia Seterus - As a current member who just finished physical therapy. She wants a safe but effective fitness class, so that she doesn’t reinjure herself.

Tariq Hassan - As a current member and a busy motor company executive he wants to find a class he can fit in between meetings so that he can be ready for his half marathon.

Kara Williams - As a new member that just turned 50 she wants to enjoy a class that has cardio strength and core work, so that she can have a consistent and effective exercise program.

Hi-Fi Prototype

A design and flow that meets all the needs of the 50+ user. Ease of use and simplistic design lends itself well to those with macular degeneration to Parkinson’s symptoms. They wanted it all and we delivered.

Shareen Ahmed is a retired city manager. She needs to find a strength training class because her muscles are starting to atrophy and wants to stave off osteopenia.
If Shareen Ahmed, a retired city manager wanting to strengthen her muscles navigates the class portion of the app. Then she will be able to choose from a list of strength training exercise classes.
Our OPC App will let users identify the perfect fitness class, which will affect new and existing members looking for an enjoyable class. Allowing a member more control over the selection process.

Farmington Hills Marketing Campaign

With Phase 1 and 2 completed Farmington Hills is in the 3rd phase of the 2009 Master Plan. Creating 8 Programs and ideating directions within those programs CheechX was able to create a Social Media and Event Marketing Plan built on data analytics and social listening.